Services

Five blocks of work. Clients usually start with one and add the rest once the numbers make sense.

Research and planning

Before money goes into inventory.

Category scan. Demand curve, seasonality, price ladder and the share held by the top ten sellers.
Competitor teardown. What their listings promise, what reviews complain about, where the gap is.
Unit economics model. Landed cost, platform commission, logistics, returns rate and ad budget in one sheet.
Assortment plan. Which SKUs to launch first and what depth of stock each one needs.

We work with factories directly and never take a commission from the supplier side.

Supplier search. Shortlist of three to five factories with quotes on your spec.
Sample rounds. Managed sample logistics, side-by-side comparison, written verdict.
Pre-shipment inspection. AQL checks with a photo report before the balance payment is released.
Packaging. Design and durability testing against marketplace handling requirements.

Every platform gets its own version. A single set of assets reused everywhere is the most common reason a good product underperforms.

Photography. Studio and lifestyle shots, model shoots when the category needs them.
Infographics. Benefit cards and size charts drawn to each platform's aspect ratios.
Copy. Title, bullets and description written for the platform's own search behaviour.
Attributes. Full category mapping — the part that quietly decides whether you appear in filters.

Managed against contribution margin, not against impressions.

Search campaigns. Keyword harvesting, bid management, negative lists maintained weekly.
Promo calendar. Participation decisions for platform-wide sales, with a margin check on each SKU.
External traffic. Bloggers and paid social where the category actually responds to it.
Weekly report. Spend, ACoS, organic share and what we intend to change next week.

The unglamorous part that decides whether a brand keeps its rating.

Stock planning. Cover forecasts per warehouse and supply requests raised on time.
Returns and claims. Processing, root-cause tracking and feedback to the factory.
Reviews and Q&A. Answered within one business day in the platform's language.
Content upkeep. Price and stock updates, seasonal refreshes, compliance fixes.

Three formats. Most engagements move from the first to the third within a quarter.

Format	Fits	Billing
Project	A one-off audit, a launch, a photo production run	Fixed fee agreed on scope
Retainer	Ongoing operation of a defined catalogue	Monthly, based on the team assigned
Hybrid	Established brands scaling into new categories	Reduced retainer plus a share of incremental margin